Privacy Policy for Lately

    Effective Date: 4/29/2026

    This Privacy Policy describes how Lately Technologies, Inc. ("Lately," "we," "us," or "our") collects, uses, and shares your personal information when you use our online marketplace for last-minute wellness services (the "Service"). By accessing or using the Service, you agree to the terms of this Privacy Policy.

    1. Information We Collect

    We collect various types of information in connection with the Service, including:

    Personal Information You Provide:

    • Account Information: When you create an account, we collect your name, email address, phone number, and password. For Service Producers, we will also collect your business name and business address.
    • Profile Information: You may choose to provide additional information for your profile, such as your location.
    • Service Provider Information: If you are a service provider, we collect information about your business, services offered, pricing, availability, and professional licenses or certifications.
    • Google Data (for Service Providers): If you choose to connect your Google account, we access your calendar only to:
      • Read your calendar events and availability
      • Create and modify calendar events
      • Manage your appointment schedule
      • Show you appointment details in your calendar
      • Send notifications and reminders

      We do not:

      • - Sell your Google data
      • - Use Google data for advertising
      • - Share Google data with third parties beyond what's required to provide our services

      You can disconnect Google Calendar access at any time from your account settings.

    Payment Information:

    When you make or receive payments through the Service, all payment information (such as credit or debit card details and bank account information) is collected and processed directly by our third-party payment processor, Stripe. We do not store or have access to your full payment card numbers. We may receive limited information from Stripe, such as confirmation of payment and the amount paid, so that we can provide and manage our services. For more details, please refer to Stripe's Privacy Policy.

    Information We Collect Automatically:

    • Usage Data: We collect information about your interactions with the Service, such as the pages you visit, the services you view or book, and the time and date of your activities.
    • Device Information: We may collect information about the device you use to access the Service, including your IP address, browser type or operating system.
    • Location Information: You may provide your zip code and location details so that we can help you find nearby wellness services.

    2. How We Use Your Information

    We use the information we collect for various purposes, including:

    Providing and Improving the Service:

    • To operate, maintain, and improve the functionality of Lately.
    • To personalize your experience and recommend relevant services.
    • To process your bookings and payments.
    • To facilitate communication between users and service providers.
    • To analyze usage patterns and optimize the Service.

    Communication:

    • To send you important updates, notifications, and promotional offers related to the Service.
    • To respond to your inquiries and provide customer support.

    Security and Fraud Prevention:

    • To protect the security and integrity of the Service.
    • To detect and prevent fraudulent or unauthorized activities.

    Legal Compliance:

    • To comply with applicable laws, regulations, and legal processes.

    3. SMS Communications

    If you are a service provider and consent to receive SMS messages, we may send you text messages related to booking notifications, appointment confirmations, and other transactional or informational updates. By opting in to SMS communications during registration or in your account settings, you consent to receive these messages.

    SMS Consent and Opt-Out:

    • Consent: When you sign up as a service provider, you may choose to consent to receive SMS notifications by checking the "I consent to receive SMS messages from Lately" checkbox. Consent is not a condition of using the Service.
    • Types of Messages: We may send informational messages (e.g., booking confirmations, appointment updates) and/or marketing messages (e.g., service updates, promotional offers). Messages may be sent using an autodialer.
    • Message Frequency: The number of messages you receive will vary based on your booking activity and preferences.
    • Opt-Out: You may opt out of SMS communications at any time by:
      • Replying STOP to any SMS message
      • Updating your notification preferences in your account settings
      • Contacting us at BookLately@gmail.com
    • Carrier Charges: Message and data rates may apply based on your mobile carrier plan. We are not responsible for any charges incurred from your mobile carrier.

    SMS Service Provider:

    We use Twilio, a third-party SMS service provider, to send text messages. Your phone number and message content may be processed by Twilio in accordance with their privacy policy. We do not sell or share your phone number with third parties for their own marketing purposes.

    4. How We Share Your Information

    We may share your information with third parties in the following circumstances:

    • With Service Providers: We share your information with service providers to facilitate bookings and provide the services you request.
    • With Other Users: If you are a service provider, certain information about your business and services will be visible to other users. If you are a user, your name and booking details will be shared with the service provider you book with.
    • With Third-Party Service Providers: We engage third-party service providers to perform functions on our behalf, such as payment processing, hosting, analytics, and customer support. These providers have access to your information only to the extent necessary to perform their services.
    • For Legal Reasons: We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety, or the rights, property, or safety of others.
    • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
    • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

    5. Your Choices and Rights

    You have certain choices and rights regarding your personal information:

    • Account Information: You can review and update your account information by logging into your account settings.
    • Marketing Communications: You can opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails.
    • Location Information: You can disable location services on your device at any time.
    • Access and Deletion: You may have the right to access, correct, or delete certain personal information we hold about you. To exercise these rights, please contact us using the information below.

    6. Data Security

    We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

    7. Children's Privacy

    The Service is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

    8. Cookies and Tracking Technologies

    We and our third-party service providers may use cookies, web beacons, and other tracking technologies to collect information about your browsing behavior and interactions with the Service. Cookies are small data files stored on your device that help us improve your experience, analyze usage patterns, and deliver targeted advertisements.

    You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Service.

    9. Data Retention

    We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The specific retention period will vary depending on the type of information and the purpose for which it was collected. You may request deletion at any time. When your personal information is no longer needed, we will securely delete or anonymize it.

    10. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Service and updating the "Effective Date" at the top of this policy. Your continued use of the Service after the effective date of the revised Privacy Policy constitutes your acceptance of the changes.

    11. Contact Us

    If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

    Lately Support

    Email: BookLately@gmail.com

    Website: www.lately.la